Camera verification (including personalized document matching) is becoming common throughout the print, mail, & packaging industries. Older used mailing equipment will be updated more and more with new camera verification attachments and software. Most new direct mail equipment either already has the ability to match mail, or it has quite simple procedures to upgrade the unit.
The move towards computerized verification comes from two major trends within the market:
1 - An elevated regulatory climate. More government regulations require companies to account fully for all documents or mailing pieces that run through their equipment. Especially in the insurance, financial, and healthcare industries.
2 - Increased increased exposure of targeted marketing 먹튀검증업체. Marketing products (whether they're printed, online, or via text messages) are increasingly targeted towards a particular audience. Such printed documents are more expensive to make and they also include more personalized information. This trend causes it to be important to make sure each prospect receives the best material and that some type of certifiable report can prove accuracy.
Adding camera verification to mailing equipment used to be a costly endeavor, but improved technology and "off the shelf software" has substantially reduced the cost to upgrade equipment and use camera verification systems for mail matching, inserter read-write, and OCR (Optical Character Recognition). It's now easier (and less expensive) than ever to generate reports to prove the accuracy of the job running through your mailing equipment and binding machines.
The most traditional way of verification is ensuring that all customer statements have successfully exited a package inserter. This can be a simple matter of reading a sequential number or decoding a personalized Intelligent Mail Barcode or IMB via a window envelope, and "checking off" each document that leaves the machine. If a file is removed or if you have a "double-feed", the report will show the missing document prior to the mailing is complete.
Other traditional examples include ensuring that two variable documents match one another within a package, matching a personalized document to the pre-printed address on the exterior of a package, or matching charge cards or gift cards to personalized carriers.
But camera verification systems is now able to do this much more. Newer trends for output verification include:
Checking to make sure there are no blank documents. This can happen throughout the printing process, but a camera can detect a clear sheet on folding equipment and other bindery equipment.
Checking for correct orientation On a Printed Page. If an operator merges two stacks of printed material, what if they place a number of pages upside-down or backwards? A camera system can detect this and stop a folder or some other bit of finishing equipment.
Read-Write & Track. When you have a personalized document, page, or signature, and it has to match an outer document that is also personalized, it's much simpler to print the exterior material "on the fly" instead of pre-printing and matching.
They're only the tip of the iceberg. Camera verification has become a powerful tool, capable of countless verification & reporting tasks. From logging files to sequencing to file auditing, the ability is readily available. What's more, the price for such camera verification equipment has come down substantially before years. To start verifying your jobs with camera systems, contact your mailing equipment vendor and discover what's readily available for your specific budget.
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